Robbie Crabtree
Shaping the founders of the future, one story at a time.

Robbie Crabtree
Shaping the founders of the future, one story at a time.

Robbie's mission is give tomorrow's change-makers the speaking and persuasive skills they need to win in this ultra-competitive world.

From courtroom to boardroom

As a trial lawyer in Dallas’s DA office, Robbie tried 102 murder, capital murder, and child abuse cases while coaching the national mock trial team at SMU Law School.

He learned one core lesson: the best story always wins. 

After starting Competitive Storytelling in 2021, his communication philosophy has helped his clients become world-class storytellers, raising a combined $566 million to build their companies.

Robbie sitting on a black background

Leading the future of business storytelling

The old style of pitching with slide decks is dead.

The future of presenting, negotiating, and deal making is conversational storytelling - where you're selling investors on the future you're going to create, not just your product.

Robbie speaking on a conference panel

Advisor to
Tier 1 venture capital firms

Tier 1 venture capital firms call on Robbie to train their portfolio companies. This gives him unmatched insights about the pulse of the investor community, which keeps Competitive Storytelling on the bleeding edge of industry fundraising.

Speaker. Teacher.

Robbie has mesmerized audiences from San Francisco to Amsterdam, Miami to São Paulo. He masterfully takes your attendees on enthralling journeys, leaving them shocked with the power storytelling can have in their own lives.
Robbie speaking to foundersRobbie speaking to foundersRobbie speaking on stage

Starcom Leadership Summit 2023

Scottsdale AZ

Robbie speaking on stage

Silicon Valley Bank

Miami FL

Robbie speaking on stage


Palo Alto CA

Robbie speaking on stage

ASV - GSV 2022

San Diego CA

Everything Marketplaces

San Francisco CA

Robbie speaking on stage

Building Scalable Ventures

Amsterdam NL

Latest writings

Learn from Robbie

How to follow Robbie